Charlie Brooker | iPad therefore iWant? Probably. Why? iDunno
Apple pretends it will make your life more efficient. Come off it.
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Charlie Brooker | iPad therefore iWant? Probably. Why? iDunno
Thanks, Mr Jobs, for my new iNanny | Jemima Kiss
They said the iPod would never last, so only a fool would bet against the success of the iPad "A ll this hype for something so ridiculous! Why would they do this?! It's so wrong! It's so stupid!" "It won't sell. It will be killed off." "The reality distortion field is starting to warp Steve Jobs's mind if he thinks for one second that this thing is gonna take off." It's reassuring to know that some things never change: those were comments made on Apple fan sites as the first iPod was released in October 2001. Despite initial doubts, the iPod has become the symbol for seismic change, and very much to the benefit of Apple. The "iPod effect" boosted sales of its computers and also successfully staked out a lucrative chunk of the nascent digital music market by locking consumers into its own music store – effectively stealing the future from under the noses of the old music industry. Less than nine years later, Apple has sold 250m iPods. So what of the iPad ? Apple did no formal promotion ahead of the launch
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Thanks, Mr Jobs, for my new iNanny | Jemima Kiss
After the iPad, what unicorns are there for Apple to unleash?
We've had the iPhone, and now we've got the iPad. But that won't stop the fans inventing fresh products or services that theyr'e sure Apple has hidden in the cupboard OK, so people have drooled endlessly over the iPad. Yes, we've seen it. But it's time to lift our eyes a little higher and ask: how many unicorns does Apple have left in the cupboard? The unicorns in question being the unreleased but much-rumoured products or services we are always told Apple is "just about" to announce. Unlike many companies, it has a devoted following, who revere the products that it does release so highly that they then go on and make up their own that they'd like it to release in turn. In some cases, that's based on reality. For years, there were rumours that Apple, whose computers used processors from Motorola – and whose software was thus incompatible with processors made by Intel, which dominates the field – was secretly producing Intel-compatible versions of its products. The whispers said the project was called "Marklar". In March 2000 Wifredo Sanchez, an Apple software developer, posted a little note on the Apple Darwin bulletin board saying: "Wednesday – the whole thing compiled for the first time for both PowerPC and Intel." And then in 2005 Steve Jobs announced that Apple was abandoning Motorola – the chips were falling behind Moore's Law – and shifting to Intel. Even before then, I'd been in press conferences where Steve Jobs had been asked what "iPhone" was. (The first time was probably 2003.) Jobs crinkled up his face in disdain. "Iphone?" he said
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After the iPad, what unicorns are there for Apple to unleash?
Forecasting is a notoriously imprecise science - ask any meteorologist
So how did the 10,488 people who voted on the blogpost at Guardian Technology manage when asked to crowdsource the details ahead of the launch of the Apple iPad? Here's what they forecast – and here's what Steve Jobs unveiled. All in all, a great success for the crowd. Next week we'll try the lottery … Apple Tablet computers Crowdsourcing Computing Charles Arthur guardian.co.uk © Guardian News & Media Limited 2010 | Use of this content is subject to our Terms & Conditions | More Feeds
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Forecasting is a notoriously imprecise science - ask any meteorologist
Why the Apple iPad is the future
Don't listen to the naysayers, the iPad will lead the way for the devices we use to consume content So, you're not going to buy an iPad , no way, not in a million years . . . Well, you've got company. A lot of people on the internet swear they aren't going to buy one either - at the end of every single iPad article going, in fact, often quite crossly (as in "WTF! what does it even do? What's the point!!"), Twitter, too, has been full of comments that are, very pointedly, being sent from iPhones that "fit in my pocket!" But these, almost certainly, are people who like to write (tweets, emails, blogs, whatever). The voices we aren't hearing from are the readers - those (like you?) who like nothing better than settling down with a good book, or merrily browsing the internet, exploring content for hours on end. Like it or not, the iPad is going to change, radically, expectations of how we read - that's its key selling point. And even if the Amazon Kindle is easier on the eyes with its "virtual ink", and its battery lasts longer, the fact it's also grey, doesn't play Doodle Jump and, well, just looks a bit rubbish in comparison, will make all the difference in the end. Someone you know is bound to get one. They'll rave about it, and you'll roll your eyes. But then, not that reluctantly, you'll have a go - visit a few news sites, Amazon, Facebook, Flickr. You'll double-tap into columns of text, poke and swish your way through pin-sharp rich photos
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Why the Apple iPad is the future
The Steve Jobs jeans and turtleneck look
There were no surprises when Steve Jobs turned up in his trademark uniform to launch the Apple iPad Apple makes huge strides forward, yet Steve Jobs's strides stay ever the same. There they are again, those mid-blue Levis, at the launch of the iPad, the iPod, the iEverything. Despite appearances, it is a look that is about as far from casual as can be. Those jeans aren't just mid-rinse, they are mid-everything. They don't look new and don't look old, they're buttoned (never belted) above the hip but below the waist. His black turtleneck is studiedly more than a round neck, less than a polo neck. Just like other stalwarts of a single look (Anna Wintour and dark shades, Giorgio Armani and the navy T-shirt), it says not that he doesn't care what he looks like, but that he cares so much he can't let go. Apple Tablet computers Computing Fashion Paula Cocozza guardian.co.uk © Guardian News & Media Limited 2010 | Use of this content is subject to our Terms & Conditions | More Feeds
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The Steve Jobs jeans and turtleneck look
Apple’s iPad? I’ll stick to my old-fashioned diary| Alexander Chancellor
The tablet computer launch may have hogged the headlines – but I'm not convinced by the hype What a momentous week this has been. Tony Blair accounting to the Chilcot committee for the war in Iraq. JD Salinger dying. The British and Irish prime ministers struggling to save the peace in Northern Ireland. The future of Afghanistan being planned in London, and the future of the world economy in Davos. Not to mention Barack Obama's first State of the Union message. There has been an awful lot to get excited about. But none of these events, not even Andy Murray reaching the final of the Australian Open, has generated half as much hullabaloo as the appearance on a stage in San Francisco of an ill-shaven old boy in jeans and sneakers to present his latest commercial product to the world. The old boy was, of course, Steve Jobs, the chief executive of Apple, and the product the now world-famous (if still unavailable) iPad
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Apple's iPad? I'll stick to my old-fashioned diary| Alexander Chancellor
Apple’s iTampon
The name 'iPad' has certain connotations for women, as Kira Cochrane explains It's interesting to imagine what the conversation was like at Apple HQ when they were naming their new product. Did they play any word-association games? Did eager employees sit around a giant table, shouting out words synonymous with "pad", while a colleague scrawled "note", "knee", "launch", and "to tread very lightly" on a white board? And were there no women there? Did no one raise their hand with a weary grimace and say, "You know what, guys, this is kinda obvious, but this word has other associations for me
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Apple's iTampon
Cyber attacks widespread, says report
Critical systems are coming under attack more often from cyber criminals or state-sponsored hackers, a studiy has found More than half of the companies running critical infrastructure such as electrical grids, gas and oil supplies have suffered cyber attacks or stealth infiltrations by organised gangs or state-sponsored hackers, according to a new study by the US Center for Strategic and International Studies (CSIS). The attacks are part of a "cyber cold war" that is going on silently all over the internet, the study suggests. And a growing number of executives at the companies believe that foreign governments are behind the attacks – with the worldwide poll finding that the US and China are believe to pose the biggest threat through cyberattacks
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Cyber attacks widespread, says report
Ros Asquith on the Apple iPad
Ros Asquith on the already ubiquitous Apple iPad Ros Asquith
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Ros Asquith on the Apple iPad